Margaux

Privacy policy

Last updated 2026-10-13

This policy explains how Margaux ("we"), which operates Margaux, handles personal data. Margaux is an inbox for coaches: it receives the messages their clients and prospects send on the channels the coach connects, drafts replies with AI, and records leads, bookings and payments.

Two kinds of data, two roles

  • Account data — your name, email, password (stored hashed by our authentication provider) and workspace settings. We decide how this is used and are its controller.
  • Your clients' data — contact details, messages, lead notes, bookings and payment records for the people who message a coach. The coach is the controller (the "data fiduciary" under India's DPDP Act); we process it only to provide the service the coach configured. If you messaged a coach and want your data accessed or deleted, ask the coach first — they can export or erase it from their dashboard — or contact us and we will pass the request on.

What we collect

  • Account and workspace details you give us.
  • Messages and identifiers (name, phone number, email, channel user id) received on channels a coach connects: WhatsApp, Instagram, Messenger, web chat and email.
  • Knowledge material a coach uploads so the AI can answer from it.
  • Booking and payment records sent to us by the coach's calendar and payment providers. We never receive or store card numbers.
  • Consent and opt-out history, and an audit trail of actions taken in a workspace.
  • Technical logs (IP address, request time, errors) needed to run and secure the service.

How we use it

  • To deliver messages, draft replies, qualify leads and record bookings and payments.
  • To secure the service, prevent abuse, and meet legal obligations.
  • To bill for subscriptions.

We do not sell personal data, do not use it for advertising, and do not use your or your clients' data to train AI models.

AI

Replies are drafted by Anthropic's Claude models — or, where this deployment is set to use it, an open-weight model served by Groq — from the conversation and the coach's own knowledge material. Drafts are checked by fixed rules before anything is sent; sensitive topics, low-confidence answers and unverified claims are held for a human. A coach decides whether AI drafts are sent automatically or only after review.

Opt-out

Anyone can reply STOP (or the equivalent on that channel, or use the unsubscribe link in an email) and no further messages — human or automated — will be sent to them on that channel.

Who processes data for us

  • Supabase — database, file storage, authentication (data stored in India, AWS Mumbai).
  • Vercel — application hosting (functions run in Mumbai).
  • Anthropic — AI drafting (United States).
  • Groq — AI drafting, when used instead of Anthropic (United States).
  • OpenAI — text embeddings for knowledge search (United States).
  • Brevo — account emails such as sign-up confirmation and password reset (EU).
  • Only if a coach connects them: Meta (WhatsApp, Instagram, Messenger), Postmark (email), Razorpay or Stripe (payments), Cal.com (bookings).

Data sent to providers in the United States is limited to what that function needs (for AI drafting: the conversation being answered and relevant knowledge excerpts).

How long we keep it

A coach sets how long resolved conversations are kept. Operational records (webhook logs, processed job records) are pruned automatically on a fixed schedule. Deleting a workspace deletes its data, files and stored credentials. Payment records are kept for financial record-keeping after a person is erased, with their identity removed.

Your rights

You can access, correct, export or delete your data, and withdraw consent. Account holders can do most of this from Settings; anyone can contact us. See also how to delete your data. We answer within 30 days.

Security

Every workspace is isolated at the database level, channel credentials are kept in an encrypted vault, webhooks are signature-verified, and access is role-based and audited.

Grievance officer and contact

Margaux, Sector 13, Rohini, New Delhi 110085, India. Email: bajajr0701@gmail.com.

Changes

We will post changes here and, for material ones, notify account holders by email.